How to determine your skills as a virtual assistant? Even if you have no experience
If you ever had doubts about becoming a virtual assistant, then I am about to silence all of those doubts. You’re new to the game and you’re thinking “what skills would someone possibly pay ME for?
You’d be surprised.
Let me share a little personal story about how I stumbled across being a virtual assistant. Originally when I launched my online business, I was calling my company a design studio. I focused on graphic design and marketing and pitched myself to clients to do their logos, flyers and so on. The problem was, the money I was making was a one-time thing. It wasn’t a recurring income and I would HUSTLE my not so little butt off to make money to cover my bills. So after two months of this, I knew I needed a new way to bring in an income.
Reading through Facebook groups, I found myself seeing this term “virtual assistant” popping up A LOT. First impressions — robots? What the heck is a virtual assistant and HOW are people making a living off of this.
Well, basically a virtual assistant just works from their home — or wherever they want actually, and complete tasks for a company.
*Light Bulb* I would change my pitch to be a virtual graphic design and marketing assistant.
I took the skills I had and redrafted my services to include that I will do hourly work in these areas for companies that need it. This changed the game for me.
Once I made this change in my pitch, I landed 2 clients in the matter of a week! Yes, I’m talking 2 companies that needed someone to do their graphic design and marketing tasks on a monthly basis.
Moral of the story is, all the things you’re capable of doing can be marketed as a virtual assistance service. Not every virtual assistant offers the same services. The idea is to have a general area of what you’re able to provide as an assistant and then market yourself as that type of virtual assistant.
How do I determine what skills I have that are marketable as a virtual assistant?
Now I wouldn't go offering every service under the sun, because that just doesn’t appeal to potential clients. You want to have a focus.
I suggest that you write down everything you can possibly do on a sheet of paper and don’t leave anything out. Once you get everything down, next write down what you’re known for amongst your friends and family. If you’re a great communicator, write that down. Tell great stories? Add it to the list.
Once your list is complete, it’s time to get the sharpie out because this list needs to get trimmed. Cross off anything you hate doing. No need to create a business based off things you hate doing, right?
Now, highlight or circle the things you love doing. Pick around 3 to 5 out of the areas you circled. Next up, you need to do some research to see if these skills are ones that companies are willing to pay for.
For example, if you wrote down filing papers… well since you’re virtual that’s not really going to be a skill that can be paid for. Maybe a circled skill you wrote is, good storyteller. With this you can enter into the area of communications. Apply your storytelling into writing copy and you can offer that to companies.
Administrative work is the most common area for people who are just getting started as a virtual assistant to focus on. There are SO many tasks companies are looking to outsource that you’d be shocked.
Planning trips and researching the best deals on flights on your list? Offer travel booking as a service. There are plenty of people who hate everyting about planning a trip.
Are you a color-coding, excel loving, can’t live without organization type of person? Data entry and spreadsheet management are also common tasks that get outsourced.
There are so many other areas such as calendar management and research projects. For a longer list of the many tasks you can offer, download this free worksheet.
Other than administrative, you can get super specific with what you offer other companies.
Do you have any experience in designing? There are plenty of ways to offer this skill to companies.
Design website images
Design social media graphics
Design opt-in freebies
Design promotional materials (flyers, brochures, mailings, etc.)
This can be applied to any area of focus. Social media, content writing, blog management, email marketing… this list can go on and on, but I’m sure you get the idea.
So now that you have an idea of what your skills are, there are two ways you can approach getting your clients. You can be a specialist in a certain skill, or a specialist in a certain niche.
If you're strong point is email marketing and using MailChimp, then you will want to label yourself a Mailchimp or Email Marketing expert and go after any company to offer this service.
If you're not specific to one area of expertise, you can offer administrative skills to a certain niche. If your niche is health and wellness, then you will only go after those companies and you'll want to craft your pitch to that industry.
You should now be feeling more confident that you too can build a business off of your skillset.