How To Use Pinterest Strategically To See Amazing Results
Many people do not realize there is a way to be strategic on Pinterest. Don’t worry, I was once in your shoes. This is why I need to write this post, so I can enlighten others who are in a place that I was once in. Once you apply these tips to your Pinterest account, you’re going to see an increase in your traffic.
Before I dive into the how, let me just speak quickly about why you need to have a strategy for Pinterest.
Pinterest is way more than a place for DIY projects and amazing recipes. Pinterest is just like Google — they are search engines, which means they require a strategy in order to be seen by the right people. Your potential followers/customers/clients are searching for something specific and we need to do everything we can to get them to our pins.
Here are 3 tips for you to use Pinterest strategically.
1. CREATE CLICK WORTHY PINS
Like I mentioned before, people are coming to Pinterest to find something. Just like when you search something in Google, Pinterest is going to give more than one option for them to click on when they run their search. The goal is to make your pins click worthy.
So how do we do this?
Pins have a greater chance of being clicked on if they are vertical rather than horizontal. Also, you want to have large, readable text that explains what the pin is leading to. For example, let’s look at one of my higher converting pins.
There’s large text that explains what they are clicking to, there’s an image of a free download that will be in the post, and it has a bright color for attention.
Notice that the pin is clean and not too busy. Many people over do it and include way to much in their pin graphic that it actually deters people from pinning it.
Keep it simple and try to stick to these simple guidelines:
Large, readable text
Image of an incentive (if there is one)
If you follow all these, you should end up with a beautiful graphic that will lead to clicks to your website. It is very important to have these pins backed by great content. You want them to like the content enough to sign up for your opt-in freebie so you can grow your email list, and also make them want to save your pin so it can get pushed out to more people.
2. SEO IS KEY!
So we know how to make our pins look irresistible — now we need to know how to get them to show up in the search results. Search Engine Optimization of course.
Keywords are going to play a huge role in getting your pins seen. Once you know where to put your keywords, and which ones to use, you’ll be able to get yourself higher in the rankings.
How do I know what keywords to use?
Think about who you want to click on your pin. What would that person have to type in to the search bar in order to find your pin?
Start there. You’ll be able to come up with a few. If you’re stuck, load Pinterest and start typing words related to your pin in the search bar and see what comes up. Use ones that are relevant to your topic that are showing up as suggestions in Pinterest.
Here’s an example using “email list”
All the boxes underneath are other keywords people use added to “email list” when they are searching. Referring back to my pin I used as an example earlier (3 Reasons Why You Need An Email List), I would target keywords such as, Building, Tips, For Bloggers, Growth. These all relate to the post topic and are already keywords that people are searching.
Where do we use the keywords?
For your pins, make sure you have a pin description for each one that includes keywords in them. As of June 2018, Pinterest has made updates which prefer you use complete sentences in your pin descriptions rather than keyword stuffing. Take your keywords and build a few sentences that include them and you'll be SEO golden.
Your boards are another very important place to have keywords. Rather than just having a board called “Email,” be more specific and use long tail keywords. For example, “Email List Building Strategies.”
This is super specific and will bring in people who are specifically looking for this topic.
I also find it useful to include 1-3 keywords in your profile name. I’ll use myself for example:
Here I have my name, followed by “Design + Marketing + Entrepreneur.” These three keywords explain the three areas I touch on and what all my boards relate to. It allows people to know right away what your profile is all about without having to dig too much for it.
3. STAY ACTIVE
The last and also very important tip is to be active. It’s recommended that you pin 20 - 30 times per day in order to be considered active to the algorithm. This may seem like a lot but there are ways to put this task on autopilot where you only have to spend about 30-45 minutes per week on your account.
How do we put this on autopilot?
There are programs that are approved by Pinterest, such as Tailwind, that offer pin scheduling, and other features such as extensive analytics and tribes. If this all sounds like gibberish, hang in there I’ll explain.
Tailwind allows you to schedule pins by using a queue and posting on a set schedule that they recommend for you. The idea is you fill up your queue with a bunch of pins that you’d like, then it will be pinned to your boards on your set schedule. For example, you can load 14 pins in one day and set your schedule to pin 2 new pins per day to your board. At the end of one week you’ll go through your whole queue with only having to manually choose pins one time. Pretty cool stuff.
Then there’s the power of the tribes! Tailwind has their own tribes which allow more exposure to your pins. Basically it’s a group you belong to where you can publish your pins, and in exchange you save pins from other people in the group. Everyone is there to share each other’s content, so you’re allowing your pins more exposure by having your tribe save your pins.
With this platform, staying active is super easy and pretty inexpensive.
I hope this has given you a better understanding of how to strategically use Pinterest. Here is a free checklist for you to keep handy when you’re pinning :)