How To Come Up With Valuable Blog Content
If you're anything like me I bet you’re asking yourself “how the hell am I going to consistently come up with content ideas?”
Once I really dove into this whole content marketing thing, I learned some good tips along the way.
Here are 7 ways to gather content ideas that your audience actually wants to read about.
Twitter is great for seeing what people are actually talking about and the questions they have. Do a search for a hashtag that relates to your niche and then go through the search results to see what people are saying. If you see other articles posted, look at the retweets and likes on it. If they have a high engagement rate, then this is a topic that people are interested in. You can also look at the comments on a tweet to see if people are asking questions about it. These can easily be your next blog post topics.
2. Google Analytics
If you already have a library of content on your website, you can use Google Analytics to see which posts have the highest number of reads. If you’re seeing that a certain topic you cover has the majority of your reads, then this is an area you are going to want to develop another post on.
You can use free survey software such as SurveyMonkey or Typeform to ask your readers questions. Put out a email blast to your list and fill the survey with questions that will provide answers regarding your niche.
4. Blog Comments and Emails
If you already have a fanbase, use the comments on blog posts and responses to emails that you’ve sent out to compile a list of questions. Often times your readers will leave questions about areas they didn’t fully understand which you can now easily turn into a blog post ;)
5. Facebook Groups
I recommend that you join a few Facebook groups that would have your potential readers in. Pay attention to the types of posts within the group and the questions people are asking. Again, you can compile a list with all the questions that relate to your niche and start answering them in blog posts. Then you can even share them with the group to help them out and bring them to your website at the same time. Win Win!
This is a website that I recently started using and it shares a lot of valuable information. Although, if you're not on their paid version it limits the number of searches you have—but it still provides very good insight. Use the search bar to search a keyword related to your niche. Results of the most shared blog posts will show up and you’ll be able to see the specific areas people are reading about. Use this data to help come up with your own version of the topic and add a new piece of information for your readers that will set your content apart from what is already out there.
Below is an example of what it would look like. In the search bar, I searched the keywords "valuable blog content." The results show the most viewed pages on the topic and to the right you're able to see engagement rates across multiple social media platforms. This will help you decide if the topic is good enough to write about and can also help you look further into the topic for more research.
This one is super new to me but also very useful. I learned this tip throughout my journey as a writer and it is a cool way to get ideas. Using Amazon, search for books in your niche and take a look at the table of contents. Each chapter is a topic an author talks about relating to your niche. Now I wouldn’t go stealing it and everything they say about the topic, but use it as a starting point for your title and write your take on the topic.
But what makes great content?
There is so much that goes into great content, but once you know the recipe, you’ll have no trouble serving up a killer blog post.
First you NEED to have a great headline. This is the first thing that a potential reader will see— it’s what makes them decide to click through to the post or not. It should be descriptive, pique someone's interest and describe what they’ll learn. You want to grab them with an enticing headline that they can’t help but click.
A free tool that I use is CoSchedule’s Headline Analyzer. You can type in the title you want to use and it will give it a score. Depending on the score, you can adjust accordingly and try to craft the perfect headline. Below is an example using this headline. The numbers on the right side show you what areas to work on to improve your headline.
Now that you have an amazing headline and you have readers on your site, you want to make sure your content is just as amazing as your headline. Including research and statistics will help verify you know what you’re writing about and help build that trust. If it’s a personal post, you can include personal stats and experiences on your topic which will help humanize your voice.
It is very important to understand your readers by being empathetic and showing them that you’re the right person to be talking about this topic. They way you write should have your reader in mind and it should feel like you are talking directly to them. Be transparent, show your personality and share experiences. If you can successfully achieve this then you will have yourself a dedicated fan my friend.
These days we all know that our attention spans are a little on the short side so we should keep this in mind when writing posts. It’s important to have a scannable post so people can scroll to the area they are most interested in. Utilize sub-headings to make it easier for your readers, and also write in short paragraphs to break up the overwhelming feeling of a long written paragraph.
You should include a call to action within your post that tells your reader what you want them to do. If you’re trying to get email addresses to build your email list, then ask them to download your free content upgrade. I highly recommend this, because having an email list will be super beneficial to your business!
If you’re looking to bump up the engagement on your posts, end it off with a question for them. Every reader might not leave an answer but it opens the door for them to drop some love in the comments section.
So there you have it, my tips for coming up with valuable content for your next blog posts :)